Xylem x Man City
'Take the waste out of water'

Since 2018, global water technology leader Xylem has partnered with Manchester City FC to inspire football fans to use water more responsibly. Now, we needed to spotlight the escalating wastewater crisis — with 80% of wastewater entering the environment untreated, endangering people and ecosystems.

We see pollution on our screens but do nothing.

So we'll use those same screens to drive action.

The campaign brings the issue into fans’ living rooms, with Pep urging collective action and inviting supporters to sign a petition ahead of the UN World Water Conference. Through films and social assets, Man City fans are directed to Xylem’s hub to back the UN goal to halve untreated wastewater by 2030 — helping keep the crisis on the global agenda.