MINI
The new MINI Hipster Hatch

Briefed to create an April Fools campaign, we created a new model of MINI - the latest release of the hottest new MINI - The MINI Hipster Hatch.

Highlighting cutting-edge and throwback features for the 'always on' hipster, including stonewashed denim seat interior and instagram filtered windows. Nice.

INSTAGRAM FILTERS LIKE NO OTHER - Customisation on another level with a suite of 'bespoke' Instagram filtered window options for our discerning hipster customers.

We even created a fake destination on mini.co.uk