Lovehoney
'The Unbannable Ad'
When you can't use a sex toy, you get creative. 🍆
We weren't allowed to show Lovehoney's toys in outdoor because of advertising rules, so we decided to show the very things people use instead of them, thanks to some consumer research across Europe on the most popular substitutes.
As a result, our outdoor campaign didn't get banned all over the UK and in Europe.
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