Lay's 'Behind every chip
is a great potato'

Our brief was to show that Lay's chips are quality chips - made from real, carefully selected, farm-grown potatoes, not artificial alternatives.

We all know a serious crisp lover, we cast one as the face of the Lay's campaign. Literally diving into a bag of Lay's to see the efforts, care and commitment Lay's farmers deliver behind every great bag of Lay's chips.