KELLOGG'S
RICE KRISPIES SQS

Parents are overlooking Rice Krispies Squares in the mass of snack options for their young teens, often opting for more healthy options. We needed to get Squares back on their radar as the 'go-to' for after school snack-time.

Parents find it nigh on impossible to know what’s going on in their moody, serious teen's heads. Deemed as embarrassing, wrong and tedious when parent's DO manage to make their teen's relax and smile..it's like winning the lottery.

Show parents that the crispy, gooey deliciousness of Squares is THE snack that brings a moment of light-hearted, nostalgic connection between them and their moody teens. With a single bite we venture inside a boy’s head to visualise the joy teens feel but can’t express when they take a bite of Rice Krispies Squares. And of course, what we find is full of contradictions; childish yet grown up, crispy but chewy, gooey but angular, because the paradox of Squares is the perfect portal to silliness.