Kellogg's Crunchy Nut
'Be Your Bad Self'

We were briefed to create a TV, social and YT pre-roll campaign that reminds our audience of the troublesome consequences that can play out in modern life as a direct result from the irresistible taste of Crunchy Nut. Still working to the lasting brand platform THE TROUBLE IS THEY TASTE TOO GOOD

We’re pricking the bubble on how, in life, we are conditioned to be good, essentially our best selves – all of the time. Never more so than in social media where we often over-share our virtuous deeds. So from stealing your cat’s milk to a flake in a stranger’s beard we show with this series of eleven 20" films that the irresistible taste of Crunchy Nut is permission to embrace your not so good, slightly wicked self... whatever the consequences.

In parallel to this we released 'motivational quote' posts, IG and FB polls that invite our audience to cut themselves some slack on being their best selves all the time, grab a bowl of Crunchy Nut and embrace their more mischievous side.