BP
'60 years young'
In social - a corporate birthday montage film would be invisible. We took a different path. Giving the first BP North Sea platform a voice. Narrated by a 60-year-old Scottish female with an energetic, warm, youthful narration sharing her past, present and future. Building pride, a human, emotive picture of secure energy and the path ahead.
3.1 million …impressions delivered to financial + policy influencers via paid social

24%completion rate on LinkedIn

264,358 individuals reached up to 7 times on Meta

120k views and 3.5k likes
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