KFC
'Dirty Lou's Sauce Mania'
We knew our target audience loved gaming, particularly in social channels. So we created KFC's first and cheeky FB Messenger game that invited players to fly, jump over city rooftops and dive through absurd amounts of sauce. All to get their virtual bibs disastrously dirty and as many points as possible. They could then invite and challenge their mates within FB Messenger.
Whether they survived or died a miserable sauce-sodden death every player was a winner. At game end we invited them to download the app and redeem a voucher for the Dirty Louisiana in KFC restaurants.
As well as a prompt to share their brag-worthy score on social should they wish.
Whether they survived or died a miserable sauce-sodden death every player was a winner. At game end we invited them to download the app and redeem a voucher for the Dirty Louisiana in KFC restaurants.
As well as a prompt to share their brag-worthy score on social should they wish.
